During one of music's biggest weeks, Citi kicked off its brand new music platform, Citi Sound Vault, produced with Live Nation. The week, full of awards, events, and live shows, is traditionally known as the time of year to honor artists, nominees, and music insiders – including Citi's own Jennifer Breithaupt, who landed on Billboard's Power 100 list for the fourth year in a row.
DJ-duo The Chainsmokers lit the stage on fire, literally and figuratively.
Breithaupt and her team are dedicated to growing strong music partnerships and delivering impressive tour experiences to Citi cardmembers through Citi® Private Pass®. In 2016, the program has offered fans access to over 6,500 music events and experiences, with a focus on providing "beyond access" experiences.
But Breithaupt and her team didn't stop there. They've taken the concept of access to a whole new level with another impressive endeavor, Citi Sound Vault. The platform brings music experiences to Citi cardmembers that range from meet-and-greets to backstage access to intimate live shows. And what better way to launch than with back-to-back legendary headlining shows at the Hollywood Palladium.
With performances that included Sting, Beck, Metallica, and the explosive new act The Chainsmokers, one concertgoer excitedly tweeted, "I think I'm going to cry." Hold back your tears of joy – we're taking you through some of the week's most unforgettable moments, straight from the front row.
February 8, 2017: A view of the Citi Sound Vault, a new live music platform curated exclusively for Citi cardmembers. Kickoff took place at the world-famous Hollywood Palladium with five nights of intimate shows.
February 8, 2017: Sting brought down the historic Art Deco theater performing his quintessential solo hits, plus older material from his rock band days.
February 9, 2017: On his second night performing, Sting was joined on stage by Jerry Fuentes from The Last Bandoleros (C) and his son Joe Sumner (R), for a memorable moment.
February 9, 2017: Sting wasn't finished delighting the audience. He brought Diego Navaira on stage, who he invited after previously seeing him play in Texas. And the fans? To say they were happy would be an understatement.
February 10, 2017: Beck gave fans a pre-performance appetizer by participating in a live Q&A. If you missed it, you can still watch it here.
February 10, 2017: Later that night, Beck left everything on the stage and pleased the crowd when he broke out some old-school Loser.
February 11, 2017: DJ-duo The Chainsmokers lit the stage on fire, literally and figuratively. They also revealed new production to the lucky audience.
February 12, 2017: After being part of the ceremony for the biggest night in music, Metallica headed over to the Hollywood Palladium to perform for devoted fans that lined up the night before to catch their show.
February 12, 2017: Metallica fans were hardwired (which happened to be the opening song of their 10-song set) as they witnessed their favorite band cap off the final performance at the launch of the Citi Sound Vault series.
The first week of Citi Sound Vault achieved exactly what its fearless leader, Jennifer Breithaupt set out to do – break through boundaries while taking customers beyond access and music industry expectations – demonstrating exactly why she's a Billboard Power 100.
Citi Sound Vault is a live music platform curated exclusively for Citi cardmembers to access music experiences across cities in the U.S. Follow @citiprivatepass for more behind-the-scenes coverage of Citi Sound Vault, and stay tuned for more Citi Sound Vault experiences!