Say It Loud

Say It Loud

Access: Preferred Price Tickets

Location: New York, NY | Apollo Theater

Date: October 20

Passcode: CITI18

As a partner of the Apollo Theater Citi cardmembers receive a 10% discount on 'Say it Loud' tickets purchased before October 15.

Fifty years after the release of James Brown's hallmark anthem, the Apollo brings together a lineup of acclaimed artists and special guests to celebrate the impact of that pivotal song in music history. When "Soul Brother Number One" James Brown released "Say It Loud: I'm Black and I'm Proud" in the summer of 1968, it became the theme song for an entire movement. The song and its message were so strong, it sent waves through black American culture. This concert celebrates not only James Brown, but also the Black Pride music he inspired among other African-American artists starting in the summer of 1968, including The Temptations, Sly and the Family Stone, Nina Simone and more.

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